Buy someone in your life a BlackToe Running Gift Card!



We Listen

Our process always starts with a discussion at the BlackToe Running shoe table.  We listen to you about your running or fitness goals and history.  We want to know you so we can provide expert advice that is tailored to you specifically.

We Assess

We use advanced technology to measure your biomechanics.  Our tools measure how you hit the ground and how your centre of gravity aligns with your foot strike.  You are unique and we leverage technology to ensure we are selecting shoes that match the way you move.  This process is simple and easy but offers power insights.

We Explain

It is important that you understand why we are recommending specific shoes for you.  Shoe terminology and technology is always changing.  It is our job to make sure you fully understand what you have on your feet and why!

We Throw a Shoe Party!

This is the most fun part of the process - we call it a Shoe Party!  Now that we know you, we will start showing you suitable options.  You can then pick the most comfortable and stylish shoe with confidence that the technical features of the shoe we are showing you are exactly what you need. 

Our Support Continues After You Leave

After you make your purchase and start running in your new shoes, we are always here to answer any questions or provide any advice you might need.  We even keep your shoe purchases on file so you have a history of your purchases for future reference.  If you need help with training or have any other questions, we are here for you too!