East to down when the pace is up
These gels are great, from the package design to the gel itself.
-- Package design was modified from the early days of Endurance Tap (used to be a square) to a slender rectangle that is better-fitted for the pockets of running shorts. The re-usable red screw top is a great feature for those that want to down a portion of the gel and portion the rest of it at a later time.
-- The gel itself is v sweet, but what I like most is the low viscosity (thickness). Especially in the cooler temperatures when viscosity increases (think: Chilly 1/2), the gel is easy to down even while maintaining hard tempo efforts or race pace. Not to mention it's a great energy boost to keep you going at the later stages of a half or full marathon.
-- A great go-to for them long runs.