Privacy Policy

At we are fully committed to protecting your privacy. Any information that we collect is used solely for the purpose of processing orders and/or to provide a more personalized shopping experience for our valued customers. We ensure that all personal information is kept completely confidential.

This Policy explains how collects, uses, and discloses the personal information you provide while using the BlackToe Running website. It is always your choice whether or not to provide personal information through the website. Any personal information you choose to provide will be treated with care, and subject to this policy will not be used or disclosed in ways to which you have not consented. You are free to opt-out of certain uses and disclosures of your personal information, as explained in this policy.

Website Security

At BlackToe Running, we use systems that meet the highest Canadian security standards. Following are some of the platforms being used by us: We do not store credit card information at BlackToe Running and all customer information is password protected on a secure server.

Your peace of mind is extremely important to us, and for that reason we take your privacy very seriously!

Your Consent

By using this website, you signify your consent to BlackToe Running for the collection, use, and disclosure of your personal information in accordance with this policy. We will collect, use, or disclose your personal information only with your knowledge and consent, except where required or permitted by law. Consent can be expressed or implied, in writing, by using or not using a check-off box, electronically, orally (by telephone), or by your conduct, such as use of a product or service. In determining the type of consent to obtain, BlackToe Running will consider all relevant factors, including the sensitivity of the information and your reasonable expectations. You may withdraw your consent at any time, on reasonable notice, subject to legal or contractual restrictions.

The Information We Collect

Non-Identifiable Information - Like most other websites, our website automatically collects certain non-identifiable information regarding website users, such as the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you accessed the website, the Internet address of the website from which you linked directly to the website, the operating system you are using, the sections of the website you visit, the website pages read and images viewed, and the content you download from the website. This non-identifiable information is used for system administration purposes and to improve our website.

Cookies - The website uses "cookies", a technology that installs a small amount of information on a user's computer to permit the website to recognize future visits using that computer. Cookies enhance the user's convenience and experience while using the website. For example, the information provided through cookies is used to recognize you as a previous user of the website (so you do not have to enter your personal information every time), offer personalized Web page content and information for your use, track your activity at the website to respond to your needs, and otherwise facilitate your website experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of the website and your ability to access certain features of the website or engage in transactions through the website.

Tracking Information - may use non-personal information to create aggregate tracking information regarding website user demographics, website traffic patterns, and website purchases. None of the tracking information can be connected to the identities or other personal information of individual users.

Personal Information You Provide

Your Personal Information - During your use of the website, you may be asked to voluntarily provide certain personal information (such as your name, email address, postal address, telephone number, or credit card information) for purposes such as facilitating communications with you, applying for access to certain special features of the website, or carrying out transactions. It is always your choice whether or not to provide personal information. If you choose not to provide requested personal information, you may not be able to use certain features of the website and you will not be able to complete a transaction through our website.

Use of Your Personal Information - may use your personal information to contact and correspond with you in matters related to your doing business with us, or to respond to your inquiries, process transactions and payments, and to facilitate and enhance your use of the website. When you place an order on our website, you will not be added to any mailing lists, either electronic or physical, without your specific consent.

Email from - If you opt-in to receiving email from, we will send from time to time, email or other communications containing information about BlackToe Running, and other matters we believe will interest you. At any time you may ask BlackToe Running Inc. to stop sending you email and other information via an unsubscribe link provided at the bottom of every promotional email you receive. If you opt-out of receiving all promotional email from, that email address can never again receive promotional email from us.

Contests and Promotions - If contests or promotions are made available through the website, the applicable contest or promotion rules may include rules regarding the collection, use and disclosure of personal information. To the extent that those specific rules conflict with this policy, the particular contest or promotion rules will govern regarding personal information collected in connection with the contest or promotion.

Disclosure of Your Personal Information may disclose your personal information in the following circumstances:

*Disclosure to Service Providers - In order to process transactions, must disclose some of your personal information to certain service providers, such as your credit card issuer, a third party credit verification company, the delivery service, and in some cases to affiliated companies who might play a role in fulfilling your order request. Before personal information is disclosed, the service provider will agree with to protect the privacy of your personal information in a manner that is consistent with this Policy. If you do not wish to provide your personal information to those service providers, you will not make purchases on our website.

*Disclosure to Affiliates - may provide limited personal information to its affiliates. Before personal information is disclosed, the recipient organization will agree with to protect the privacy of your personal information in a manner that is consistent with this policy.

Law Enforcement and Legal Disclosure - may disclose your personal information to a government institution that has asserted its lawful authority to obtain the information or where has reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to comply with a subpoena or warrant or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with court rules regarding the production of records and information, or to our legal counsel.

Online Ordering

Your password is encrypted to ensure no one else can gain access to your account. If you forget your password just fill in your email address that was previously provided to us, and information that will help you log into your account will be sent to that address. Please protect your personal information by keeping your password a secret and make sure you log off properly and take any necessary steps while using a shared computer.

Please note that credit card information is always stored with a PCI Level 1 (the highest level) certified service provider in an encrypted form for your protection. See our Website Security section for more information.

Policy Changes

We reserve the right to make changes to this policy at our sole discretion and without any prior notice or liability to you or any other party. New versions of this policy will be posted on our website. The collection, use and disclosure of your personal information will be governed by the version of this policy in effect at that time.

Please contact us at or 416-792-7223 with any questions about your Privacy while shopping at