At BlackToe Running, we believe running is about more than just training, it’s about the miles we share together. That’s why Diadora fits perfectly into our vision. Their rallying cry, “Normalize High Mileage,” speaks to what drives our community: putting in the work, embracing the journey, and finding joy in every kilometre.

Born in 1948 in Caerano di San Marco, Italy, Diadora started as a small workshop crafting boots for workers and hikers—built with resilience and purpose. From those roots, the brand grew onto the world stage, trusted by legends like Björn Borg and Ayrton Senna.

Today, Diadora channels that same Italian craftsmanship and fearless innovation into running. Every shoe blends artisanal heritage with cutting-edge performance, designed to support athletes chasing big goals and runners who simply love the rhythm of high mileage.

Diadora running is made for those who run for fun, chase PB's, embrace community, and know that endurance isn’t just physical…it’s a mindset!