In store & online · September 1
A perfect fit: how BlackToe Running and PAIRR socks built a partnership rooted in community
Two independent, runner-owned Canadian brands, one homegrown run community — and a sock built for high mileage.
Independent Canadian run culture is getting an upgrade. On September 1, PAIRR — the premium, independent running sock brand founded by competitive marathoners — officially launches across all four BlackToe Running retail locations (King West, Midtown, The Well, and Westboro Village) and online at BlackToe’s digital storefront.
This launch is more than a retail partnership; it is a natural extension of a deep, shared connection between two fiercely independent, runner-owned Canadian brands dedicated to supporting the local, homegrown run community.
A Fresh Dynamic In Premium Performance
Founded by Thunder Bay born twin sisters and lifelong competitive marathoners Kim and Michelle Krezonoski, PAIRR was built on a foundation of clean design and uncompromising technical structure. Drawing from 14 years of heavy training and competitive racing on Canadian soil and abroad, the founders designed PAIRR to offer a highly specific, distilled aesthetic: a premium running sock focused entirely on clean lines, distraction-free performance, and exceptional fabric quality.
PAIRR delivers a highly technical, thoughtfully engineered fit designed to fuel confidence with every single step. Designed with zero cotton, a focus on ethical manufacturing, and backed by a completely independent spirit, PAIRR is crafted specifically to meet the high-mileage demands of dedicated runners. At PAIRR, the belief is simple: running has the unique power to build community, confidence, and connection.
For BlackToe Running, introducing PAIRR to their curated shelves offers a beautiful, locally crafted choice alongside their existing sock lineup. As Toronto and Ottawa’s premier independent running specialty store, BlackToe has built its reputation on offering an elite selection of gear. Adding PAIRR allows Canadian runners to choose a clean, minimalist local option while benefiting from BlackToe’s signature biomechanical expertise and strict product curation.
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BlackToe stores stocking PAIRR
14 yrs
Racing and training behind the design
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Cotton in the yarn
Sep 1
In store and online
Voices From The Community
The connection between the two brands runs deeper than retail shelves. Kim Krezonoski isn’t just a founder; she is also a coach with BlackToe’s run club out of their King West location, working directly with the community that inspired the product.
Kim & Michelle Krezonoski, PAIRR
"We started PAIRR because we wanted a sock that used premium fabrics while celebrating a clean, intentional aesthetic. Socks that give you confidence on every kind of run, and transition to the après-run style of sitting at the coffee shop with your friends."
"Coaching at BlackToe is incredibly rewarding and connects me to so many of the things I love most about running. Having the opportunity to be a leader in the running community, share my passion and energy for the sport with others, and create the shared experiences that make running so special means a lot to me. That same sense of connection and community is a huge part of what we want PAIRR to represent. Launching our socks on September 1 in a space that feels like home is an absolute dream come true."
— Kim Krezonoski, Co-founder of PAIRR & BlackToe Run Club coach
For BlackToe, adding PAIRR aligns perfectly with their mission to champion high-quality independent brands that genuinely understand the needs of runners, standing proudly alongside the world’s most trusted industry leaders.
Maya & Mike Anderson, BlackToe Running
"At BlackToe, we pride ourselves on curating innovative, top-tier products, whether they come from global leaders or independent disruptors right here in Canada. PAIRR is exactly what the running community has been looking for — pure technical performance matched with a clean, intentional aesthetic.
Knowing Kim’s dedication both as an elite athlete and a coach in our community, we couldn’t be prouder to welcome PAIRR to our stores and online lineup."
— Maya & Mike Anderson, Co-founders of BlackToe Running
PAIRR Lands September 1
In all four stores: King West, Midtown, The Well, and Westboro Village and online.