September 02, 2020 3 min read

Maurten: Not Just Another Sports Fuel

Athletes have always struggled to fuel their bodies, and finding safe, reliable ways to boost performance has not been an easy task! Sports nutrition is a vital component of athletics - without it, athletes would not be able to train or race to the best of their ability. Why? Our bodies can only hold a finite amount of glycogen - the fuel (mostly carbohydrates) that we burn when we're engaged in high-intensity events. Once those glycogen stores deplete, we need to replace them. Normally this is done with food, but stopping for a full meal every 90 minutes isn't an option during a marathon!

Scientists worked for decades to solve the problem of finding portable and simple ways for athletes to consume the calories they need in order to maintain their activity level while on-the-go, and in the 1960s they discovered that drinking carbohydrate solutions during exercise could sustain and even increase performance. After combining a mixture of sugar, salts and lemonade, the first sports drink was born.

But most of us know that carbohydrate drinks, which changed the face of sports forever, can also cause problems. Our stomachs don't cope well with high concentrations of sugar, often resulting in slower gastric emptying and GI distress - and nobody wants tummy troubles on race day...

After years of research, Maurten developed the ultimate solution: a new range of sports fuels that deliver carbohydrate-rich and natural sports nutrition. Thanks to Maurten's new hydrogel technology, not only can our bodies tolerate these products, but they also utilize them more efficiently, leading to better performance. Finally, fuelling has never been easier or felt better!

How do Maurten 160 and 320 Drink Mixes Work?

So you're staring down a beautiful pouch of Maurten Drink Mix - now how do you use it? Simply mix the Drink Mix 320 or 160 with exactly 500ml of water, and you’ll have a liquid sports drink that contains high concentrations of carbohydrates. The drink instantly transforms to a hydrogel when it hits the acidity of the stomach, enabling the smooth transportation of the sports drink through the stomach to the intestine, where the water, salt and carbohydrates are slowly absorbed. You'll get sustained energy without the upset stomach. That's it: mix, drink and get ready to feel the results!

How Does Maurten GEL 100 Work?

Although Maurten drink mixes were met with rave reviews, many people pleaded with Maurten to create the ultimate transportable fuel source: gels. And Maurten delivered! Their GEL 100 and GEL 100 CAF 100 are hydrogels, which is essentially an ingestible solution that's full of pre-formed bundles of carbohydrates. The gels rely on the same concept as the drinks, where the hydrogel technology enables the smoother transportation of carbohydrates through the body for absorption. But with the GEL 100, the hydrogel solution is formed during production under exact conditions, so there is no need to add water or drink the solution like a sports drink - just grab and go for optimal nutrition during all of your hardest efforts!

Don't Just Take Our Word For It...

We could chat about the benefits of carb intake and fuelling strategies all day, but when it comes to Maurten the results speak for themselves. Many "unbeatable" running and cycling records have recently been shattered by some of the world's best athletes, including the world's first sub-2 hour marathon by Eliud Kipchoge! These world-renowned athletes trust Maurten to fuel their efforts when they're out there putting it all on the line - so what's your race-day fuelling strategy going to be?

BlackToe Running is an Exclusive Canadian Maurten Supplier

Want to learn more about Maurten's range of sports nutrition products? Come visit us at the BlackToe Running HQ in downtown Toronto, where we are an exclusive supplier of Maurten drink mixes and gels in Ontario and throughout most of Canada. Our sales team has an advanced knowledge of the science behind Maurten, and have all personally used Maurten products to fuel their training and races. You can also order Maurten online for quick shipping within Canada. Fuel smart and happy running!

Sarah Strehler
Sarah Strehler


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