Will take until they ban them for cheating
First, I hate gels. Hate. As in cannot take them, at all. Almost stopped running because of this, and would stop if I had to take gels. Even on marathons (I was good at carrying them, just not consuming them). And then along came Maurten (gels and powder). Total game changer. I use gels now on training runs , even just 10-15 miles! And always put a powder pack in my water. Feel like I'm totally cheating, but don't care. The energy you sustain is incredible. And once you've tried the white caffeine (btw, I don't drink coffee or consume caffeine anywhere else), well, you'll never look back. Best thing to happen to running since BlackToe!