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ON A Mission

Ignite the human spirit through movement

On believes that incredible things happen when humans move. Their running shoes, apparel, community events, and partnerships are all centered around a core mission to ignite the human spirit through movement.

The On story starts in the Swiss Alps, where three friends dared to revolutionize the sensation of running. Through experimentation, continual innovation, and a no-quit commitment to realizing their dreams, On built a team of world-class technicians and scientists who show up every day ready to break the mould.

On challenges others to use movement to discover their flow state: the place where action and awareness meet, and where humans are able to dream bigger and better.

It’s time to fully immerse yourself in the moment: discover On running shoes, apparel, activations, and more with BlackToe Running!